Business Professional | Data Scientist | Project Manager
Professional Summary
Data-driven business professional with over 5 years of experience driving business growth through strategic marketing, data analytics, data science techniques, project management, and client engagement. My background includes leveraging data to inform strategic decisions, optimizing marketing efforts, and managing complex projects to ensure commercial and organizational success. Adept at problem-solving and have a strong aptitude for corporate development, ensuring immediate and long-term business growth.
Skills
Data Analysis Data Visualization Marketing Management Data Science Project Management Data Mining Program Management
Tools & Technology
Hubspot Domo AhREFs Google Analytics Mailchimp Sharepoint Asana Lucidchart Marketo Tableau Microsoft Project Hootsuite Canva
Work Experience
Marketing & Analytics
2022 - 2024
Lassonde Entrepreneurship Institute
Provided strategic business planning and marketing advice to launch products into the marketplace. Led a team of three marketers to analyze market research, informing strategic marketing decisions, pricing, product launches, growth, and go-to-market initiatives.
2021 - 2022
Strategic Account Manager | Mobaby Care
Guided a team of six to implement marketing and sales strategies, growing national and international business partnerships and retail clientele for a baby product manufacturer. Achieved a 40% MoM increase in customer base and exceeded goals by 132% through strategic partnerships and retail expansion.
2018 - 20222
Business Owner | MintandMatte
Spearheaded brand marketing and strategic sales initiatives for Africa’s first private labeling company, generating $10M in revenue within one year. Led marketing strategies for new and existing product launches, significantly boosting sales
2018 -2019
Digital Manager | Fazo Travels
Led digital marketing intiatives, leveraging digital platforms and cutting-edge techniques to enhance the company's digital presence. Increased brand visibility and customer engagement, boosting customer acquisition within the corporate travel landscape by 70%.
Independent Consultant
Product Marketing | Ibeautifi
Spearheaded brand marketing and strategic sales initiatives for Africa’s first private labeling company, generating $10M in revenue within one year. Led marketing strategies for new and existing product launches, significantly boosting sales
Work Experience
Project / Program Management& Data Analytics
2024
Economic Development Program Associate | Salt Lake County Organization of Regional Development
Spearheaded economic development program, supporting 700+ small businesses. Guided 18 strategic partners to drive growth and community impact
• Engineered centralized SharePoint document management system, reducing day to day program execution lag by 30 minutes
• Launched advanced budget tracker using conditional formatting and Excel expertise, boosting budget tracking accuracy by 15%
2023 - 2024
Impact Finance Project Management & Data Analyst | Sorenson Impact Center
Conducted project management, data, financial, and research analysis
• Analyzed 20K+ mental health datasets using advanced Excel VLOOKUP and pivot tables, expediting the delivery of insights to stakeholders by 5 days
• Utilized industry report, and market studies data to enable clients structure impact-driven net zero real estate investment funds, boosting fund performance
2023
Process Manager | Zions Bancorporation
Optimized Asset Based Lending process delivering digital solutions & transformation to improve efficiency and collaboration across departments within 12 weeks
• Ensured 50% accuracy of financial information for loan renewals, resulting in a 30% decrease in discrepancies and delays during credit reviews
2022 - 2023
Annual Campaigns Project Support | University of Utah health Office of Advancement
Enhanced donor engagement, streamlined project execution, and budget accuracy through effective project management skills and advanced excel skills
Education
2024
University of Utah
MBA
2024
University of Utah
MS Business Analytics
2018
University of Utah
BA History ans International Studies
Certifications
2024
PMP Certification | PMI
In Progress - Exp December 2024
2024
Google Project Management
In Progress - Exp December 2024
2018
Data Camp Associate in Data Analysis in SQL
In Progress - Exp December 2024
Interests
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